In 2013, after the release of the "Red October" Air Yeezy 2s, West officially left Nike. During the meeting, Kanye proposed a new line of shoes called "Pastel", designed logos for the line, and discussed the possibility of designing a custom version of the Rod Laver Vintage shoe for Adidas, and Kanye West designed a shoe for Adidas that year, but talks with Adidas fell through, and the shoe was never released. Prior to this meeting, Kanye had not collaborated with any shoe brands to make a unique product. Kanye first began speaking with Adidas about a collaborative effort in 2006, when Gary Aspden met with Kanye in a recording studio, alongside his manager. History Īmerican rapper Kanye West had collaborated with Nike before his partnership with Adidas. In October 2022, Adidas announced that they terminated its collaboration with Kanye West with immediate effect after the rapper made antisemitic remarks through various media outlets and publicly boasted that the German outfitter could do nothing. Yeezy influenced and inspired a multitude of other fashion brands. In 2020 Forbes described Yeezy's rise as "one of the great retail stories of the century". The first shoe model ("Boost 750") was released in February 2015. It offered sneakers in limited edition colorways, as well as shirts, jackets, track pants, socks, slides, lingerie and slippers. Adidas Yeezy (or just Yeezy) was a fashion collaboration between American rapper, designer and entrepreneur Kanye West and German sportswear company Adidas.
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